MOVA × Modrić: With Masterful Precision, Sweep Across the Boundaries of Life
Legend Meets Innovation: MOVA Names Luka Modrić Global Ambassador to Unveil “Sweep It All,” a New Era of Smart Living
MOVA, a leading global smart technology brand, has announced a landmark partnership with with Luka Modrić, the football legend and midfield maestro, a two-time Ballon d’Or winner and FIFA World Player of the Year. The brand has appointed the "World-Class Midfield Master" and "Croatian Magician" as its global ambassador, embarking together on a brand upgrade journey under the theme "Sweep It All." This collaboration also represents a meeting of minds in the shared spirit of transcending limits and relentless exploration.
Renowned for his exquisite passing anticipation, brilliant all-field coverage, and strategic vision to orchestrate the game's flow, Modrić has repeatedly demonstrated his game-changing prowess in decisive encounters. Just as Modrić "orchestrates" the flow of the game with intelligence—anticipating moves and controlling the field—MOVA uses AI technology to predict needs and redefine the order of smart living. MOVA's products feature advanced intelligence, perceiving the environment and anticipating needs, much like intelligent beings with thoughtful precision. From strategic command to decisive victory, they redefine life’s arena.
As a team leader and heroic role model, Modrić said:
"I am honored to partner with an innovative brand like MOVA. Their products are transforming people's lifestyles, which perfectly aligns with my pursuit of excellence. From indoors to outdoors, MOVA is creating a powerful, smart ecosystem that transforms the way people live—like a football midfielder, orchestrating every play to keep the whole team in sync. This mirrors my approach on the pitch, where I strive for precise control with skill and strategy."
MOVA president Li Fei also praised the collaboration:
"Mr. Modrić's outstanding performance on the field and his professional attitude perfectly embody our brand's spirit of innovation and relentless pursuit of excellence. Through this collaboration, we aim to share the passion and elegance of MOVA’s smart lifestyle with consumers. MOVA empowers people to free their hands and focus on what truly matters."
Much like Modrić's legendary career, MOVA continues to push the boundaries of smart living. The centerpiece of this brand refresh is the expansion into outdoor products. Moving from indoor to outdoor isn't just a simple change of scene—it involves overcoming challenges related to hardware, algorithms, environment, safety, and more. Through in-depth research into surfaces, vegetation, and aquatic environments, MOVA has introduced new AI-powered products that specialize in window cleaning, lawn mowing, and pool maintenance. This not only extends the product line and application scenarios but also represents a leap in algorithm and hardware technology across land, water, and air environments. It's reported that MOVA's newly unveiled LiDAX Ultra series of smart lawn mowers, which debuted at IFA, revolutionize the traditional mowing experience—operating without boundary wires or signal stations. Like a tactically masterful player, it autonomously navigates complex lawns and irregular borders with ease.
"To me, 'Sweep It All' is not just about the desire to win on the field, but also the relentless pursuit of life's possibilities," Modrić expressed in a video address. The collaboration between MOVA and Modrić is more than an alliance of leaders in sports and technology; it is a shared commitment to excellence and professionalism. MOVA will continue to explore how technology can empower home life, enabling users worldwide to free their hands and focus on their passions.